What Is Online Marketing

Introduction

Online marketing or internet marketing is a relatively new, but rapidly expanding and fundamentally important aspect of strategic implementation. Indeed in many organizations, it may be regarded as a functional aspect of marketing strategy and certainly of the business model. Final Touch Inc considers online marketing very different from ordinary business marketing and brings six categories of organic benefit: costs are reduced, capability is increased, communications are refined, control is enhanced, customer service is improved and competitive advantage may be achieved depending on the competitor’s reaction.

Analysis

Online marketing processes include not only e-marketing and sales, but supply chain and channel management, manufacturing and inventory control, financial operations and employee’s workflow procedures across an entire organization. Essentially e-business technologies empower customers, employees, suppliers, distributors, vendors, and partners by giving them powerful tools for information management and communications. Online marketing or e-marketing is always confused with e-commerce. Any business marketing using online media is known as e-marketing, while on the other spectrum, if there is financial transaction involved with the electronic process using internet technologies, it is e-commerce.

Since a web presence is essential for a business to grow in all dimensions, a dynamic website, blog and social media activity, is the best way to develop sell your products and services to prospective local and international clients.

Customer satisfaction is the most important aspect of business development through e-marketing. There are certain online marketing tips that can truly enhance the worth of your business. The website needs to show complete contact information, this will help customers to rely on the company that if something goes wrong, someone will be there to listen to them. Impressive profile of products or services search engines is great idea of marketing business through online sources. Data warehousing to map customer needs that is FAQ`s, auto replies, built in call back facility and queries recording is also essential in this regard. Customer relationship management CRM needs to be focused separately. E-branding, that is, to make your site attractive through animations and slide shows inclusion.

Conclusion

Driven by competitive pressures, companies are employing online marketing for a variety of purposes. Its main advantage is the increase in revenues through optimal customer and partner management. Online marketing strengthens the operational core of a business by reducing the amount of loss and instability. In addition to this, it fortifies interactivity that is pull mechanism and push model. Industry structure enhances customer relations and removal of intermediations, agents and distributors. Hence e-marketing has been playing a role of bridge between businesses and end customers in a most effective manner.

Disclosures and References

Paul Natekin is the CEO of Final Touch Inc. - a marketing consulting firm.
This Brief was originally posted on their blog.