Wednesday, January 16, 2013
If you haven’t yet, sign up to Adf.ly at - Click “Join Now” and select “Link Shrinker” under Account Type
If you haven’t yet sign up a YouTube, sign up here: http://YouTube.com
Go to www.sweetslyrics.com and www.directlyrics.com and check out their latest music news. Very
often if not daily, a new song or mix tape is released from some very famous artists. Artists like Lady
Gaga, Eminem, 50 Cents, Chris Brown, Lil Wayne, Katy Perry and Britney Spears. The more famous the
artist the more money you make from this method.
Get as many new song names from these two sites as possible, you could also try Google’s News search
and search broad terms like, “new music” or “new song” – and pick up brand new song releases that
way too. Every little helps.
Now you should have a nice list of recently released hot of the press tracks to cash in on.
REMEMBER: The key to this method is speed, persistence and consistency. That’s all.
Running through the list of songs you’ve got now, head to YouTube and search to see if any of them
have already been uploaded, quite often the songs would have been but you will notice that they would
have uploaded quite recently giving you enough time to duplicate their video (download – use KeepVid)
and re-upload the song on your YouTube account. Trust me; you don’t have to be the first to rank no1
on YouTube search for anything... You just have to be the best. I will explain further. But first download
the videos, and if you’ve got a super fast PC, remember that time is of the essence, reproduce the video,
by adding instructions right at the beginning and end of the video suggesting to viewers that there are
goodies to be found in the description that they do not want to miss out on, you can do this in Movie
Maker really easily... This trick works really well and really explodes your earnings. Trust me on this one.
I recommend you reproduce as I just suggested but if you can’t or your PC moves at a turtle pace then
leave off the suggestion, why?, you don’t want to pass up your opportunity to be in early. Not
necessarily first, but early! If God was to shine favour on you, you might even find you are indeed first to
the party and you get VIP treatment from YouTube.
Now your videos are up, you’ll find that they probably don’t show up for a while. Not to worry, this is
common – there is often a gap between a video being uploaded and it hitting the YouTube search pages.
But despite knowing this, you mustn’t rest on your laurels!
In fact besides being early to the party, this is the most important bit.
If you are going to make a killing with this method, your video has got to rank high enough on the most
popular search term for your song! Let me help you with that.
The first step to achieving popularity for your video is titling your video extremely similar if not exactly
the same as the most popular search term, and by title I mean the actual title of your YouTube video!
Not some title you add to your movie file when publishing it in Movie Maker. Ok, so let’s say you
uploaded a Lil Wayne track titled – “That’s what they call me”. Fittingly you should title your video – “Lil
Wayne – That’s what they call me [2011 NEW SONG]” or something along those lines! The most popular
search term is included – “Lil wayne that’s what they call me”, and the “[2011 NEW SONG]” bit makes
your video stand out from the others that might employ your strategy too. What you fit into those
braces could spell dessert or disaster so choose appropriately.
Oh yeah, and pop a few relevant tags in there... don’t think they hold much weight though as I see
videos rank top even without any tags but you never see that happen without an appropriate title. So
pick your priorities right.
The next step to making sure your video spearheads straight to the top of YouTube search, or close
enough to bank hard on adf.ly, is actually really simple.
Using the tricks I am teaching on YouTube I have had videos hit anywhere from 60,000 views to over
2,000,000 views! And you can imagine, my take home was something special!
All you’ve got to do is ‘Like’ your video a few times... and you’re done.
Just kidding, liking wouldn’t hurt, but I seriously doubt it would affect rankings too much, seeing as it can
be gamed almost too easily. What you really need to do is get traffic to your video.
Post a link to your video on music forums like Digital Spy and Buzz Jack
Now I know what you’re thinking... “The whole point of half of these steps was to get traffic through
YouTube, but now I have to get traffic to YouTube first?” I know it sounds absurd but it’s true and it
makes plenty of sense. YouTube ranks your video based on its popularity and relevance and that is really
all that you must focus on. You’ve got the relevance, now you need the popularity. Now let me further
explain how YouTube reads this. If a video is uploaded and in its first few minutes it gets a consistent
stream of views, it doesn’t have to be an avalanche, it is considered popular and indeed very healthy.
And that is what we are looking for. In fact getting an avalanche that cannot be sustained beyond a few
minutes or hours will hinder your chances against other videos that have had a consistent growth at a
steady natural rate.
Somehow I know that made a lot of sense. So now for the final part, don’t worry I didn’t
So now YouTube has officially been dominated and the views start rolling in.
How do we go about making a bucket load on adfly?
But first remember when I said you should reproduce the video in software like Movie Maker, or
another one of your choice for that matter. That would have been a good move. Just sayin’
But if you didn’t you could always add annotations to your videos, using YouTube’s built in annotations
engine and you could get the job done that way, your choice, it’s more time efficient and editable
because you don’t have to do it before the video is uploaded, taking up a few valuable minutes and you
can always edit it later. However I do like doing it on video as that often makes people trust it more as it
almost acts as a verification that it’s your video and not someone else’s and if done neatly enough it can
push viewers to thinking it was part of the song. Imagine what that can do to your earnings.
Now back to Step 7.
You want the link to target something directly related to your artist. I suggest you pick something
everyone who comes across the video would want to see for themselves. It could be a shocking news
story, here’s one off the top of my head, in the case of Chris Brown, he always seems to accompany
song releases with controversial moments that are captured by video and that pays dividends. Link to
the news article! Maybe link to a YouTube related to the news article.
You could just search YouTube for a video attractive a lot of attention that relates to your artist and link
to that. Of course all links will be masked with adfly.
Now be careful about this. Link relevant and don’t try to defraud adfly because they have a deadly way
of finding stuff out. Luckily I didn’t learn that from personal experience.
NOTE: When linking, try not to use the default adfly URL, be different and less recognizable, use one of
their other redirect options like u.bb or 9.bb – VERY IMPORTANT
That is the beauty of Adfly. You can actually make money ethically! Take advantage of it.
If you haven’t yet, sign up to Adf.ly
at 8:36 AM
Top 10 Secrets to Selling Successfully on eBay
Recommended Money Making Opportunity:
The resource listed in this section has been helpful in building
hundreds of successful online auction businesses. Perhaps it can be
as helpful to you. For complete details on this offer visit:
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“Who Else Wants To Learn A Simple, Step-By-Step 'System'
For Making Quick and Easy Money Selling On eBay?”
Other leading auction sellers are Steaming Mad! Renowned eBay Power
Seller Jason James is finally revealing all his top product suppliers, all his
insider secrets, all his hot selling tips, and much more to help you make
BIG MONEY selling products on eBay!
As a successful Power Seller on eBay I often get turned to for advice. Since I
registered on eBay in 2000, I've ran thousands of profitable auctions which I
follow these guidelines. Most importantly always try to be fair with other users
who deal with you and never be intimidated by any competition. eBay is big
enough for us all, and currently there is 1 seller registered to 78 buyers.
1) Low starting Price
Before you list your auction, ask yourself what's the lowest amount you'd be
prepared to accept for your item. A low starting price will attract more bids and
at a quicker pace - usually within the first day of the listings. Research shows
that a .99c starting price will get you bidders within a few hours. Many vehicles
and high value items are sold with a low starting price especially by
established Power Sellers - because unless it's an extremely poor week the
item will normally end up with hundreds of bids and at a cost that's acceptable
to the seller.
Additionally users are more likely to view auctions which already have a
successful bid as it generates interest in your item. It's like if you see a market
stall with hundreds of people standing around it - your curiosity would tell you
to stop and see what's generating interest. Use curiosity to your advantage.
2) No Reserve
Many sellers still place reserve prices on their item. A reserve price is one
which unless it is met by your sellers you are not obliged to sell the item. An
example would be if you have an reserve of $10, and your item sells for $9.00
you do not have to complete the sale & release the item. Reserve items,
although very occasionally may be necessary in the case of extremely high
value items or businesses for sale are off putting to bidders. Why would you
bid on an item with a reserve price on, unless you already knew were aware of
what the reserve was. Personally I'd look for alternative items without a
eBay has already removed the Reserve Price option from some of it's site in a
move that is largely welcome by the majority of users. It could be a sign that
this policy change will be extended to all of it's sites.
An Image is worth a thousand words. Take photos of your item to clearly show
the condition of it, and any damage or unusual aspects of it. eBay allows you
to include one photo free of charge and if you use your own image hosting
service you can easily include as many photos as necessary to show your
item in a detailed manner.
Many Power Sellers use up to 20 photos for one single item. Ask yourself how
many are necessary for your item, and also consider using the gallery option
so the image will appear within the search listings.
You've worked hard to get users to view your listing, so while their viewing it
also include a link to any other items you've available. This is allowed in
addition to the already provided link to "View other sellers’ items". You can use
commercial services (such as Anadale) to include images and descriptions of
your other items.
5) About Me Page
Sell yourself on your About Me Page. This is your chance to establish some
credibility for yourself. The biggest reason people will not buy from you online
is because you have failed to establish any credibility for yourself. So include
details about you and your business. Where are you situated?, how long have
you been registered on eBay?, What do you specialize in? If your a high
volume seller you may also want to include a photo of yourself. Have a look at
other About Me pages to see what works and what doesn't.
6) Return Policy
Nothing gives buyers greater confidence than knowing that they can return the
product if it's not for them. So consider drafting yourself a returns policy.
Will you accept returns? What if the item arrives faulty? How long is the policy
It may seem like a big risk to offer such a policy knowing that you'll have to
incur a cost relisting and reshipping items but only a very small amount of
users will return the items.
Leave feedback for the winning bidder as soon as the item is paid for. Some
sellers like to protect themselves by only returning feedback when it is left for
you. I consider this unprofessional and your bidders will most likely think the
same too. Don't be scared of getting a negative or neutral comment on your
feedback record. The majority of users will consider all of you feedback before
bidding, not just looking at one or two comments.
Additionally if you deserve any feedback left for you such as if you were late
shipping, accept it was you fault. Don't be too worried about admitting it with
an apology in response to your feedback. You may also want to compensate
your winning bidder with reduced postage or a bonus item to show it was a
genuine error on your part.
If you know the there is going to be a delay in completing any transaction,
email the bidder and inform them. Apologize with a comment such as "This is
a rare incident that's completely out of my control. I hope by looking at my
feedback record you will see this is an completely isolated incident". Always
try to keep on good terms with all your buyers.
8) Instant attention
Give immediate attention to your bidders and prospective bidders. Don't leave
a delay of days before responding to any emails or phone calls. And following
a successful transaction you may want to email your bidder to tell them when
the item has been shipped and when it will be expected to arrive.
I know many sellers, some of them Power Sellers who takes days to respond
to a simple email. If you don't have time to respond immediately consider
delegating the responsibility to someone else who can respond on your behalf.
Never give any bidder reason to doubt whether you’re a genuine seller or not.
9) eBay Store
Opening an eBay Store is a necessary step for anyone medium sized seller.
Not only do you benefit from cheaper and longer listings within your shop, but
you can also cross-promote your products easily, send out newsletters and
establish a trusted brand for your listings easier. Also you'll gain more
coverage (and hopefully bids) for your listings by appearing in the eBay store
Don't be tempted to over price your shipping costs and try to make a small
profit on this. Firstly you can be found out to easily, and it's one of the most
unforgiving things for a seller to do. More importantly over pricing your
shipping costs is against eBay policy.
If you’re offering digital goods such as an eBook or special report, you may
consider a small handling fee to cover your time and administration costs. If
you do make sure it's fair and clearly highlighted within the item listing. The
last thing a bidder wants to do is find out there are unexpected costs
associated with a purchase they've made.
This Brought to You by: Hannes Johnson
at 8:32 AM
Launching an online business can seem either simple or harrowing,
depending on your perception of the Internet. For many, the task at hand will
come naturally because they’re comfortable maneuvering the ‘Net with ease. For
others, it’s an entirely alien idea requiring heavy guidance.
Everyone who has ever sought out legitimate business opportunities online
has probably scoured the Internet for sites that offer both direction and devices to
make their journey easier.
Most people are looking for a place where Internet Marketers can make a
single stop to gather and implement all of the information they need to carry them
from A to Z and a turnkey marketing system that supplies everything they need
There are ten basic steps to initiating and cultivating your dream of
starting of your very own Internet-based business. The steps begin the moment
you first conceptualize your dream and they culminate with continued revenue
from your customers.
1. Motivation and Goal Setting
If you’re reading this book, then you have already instilled some of the
motivation needed to be a successful online entrepreneur. But are you ready to
invest the time and money needed to realize your vision?
Before you ever start the first formal step of launching your cyber-
business, you have to have the right mindset and a list of goals that you plan to
accomplish one step at a time.
First, you need to gather the support of those who will be closely involved
with you in your endeavor. It may be a work partner or your spouse and children
if you’re working solo from home.
Even if you’re interested in signing up with an established affiliate
program, you should still set and try to maintain your own personal goals. While
some seasoned marketers have long-term success, those who sustain their
victories in the marketplace know that they have to put in equal effort to building
a successful affiliate network.
Sit down with a list of things you hope to accomplish with this business
and be as specific as possible. It may help convince others (and even yourself) if
you map out a simple business plan to show them how your idea will come to life.
You can see a small business plan outline at www.sba.gov.
If you run into opposition, or self-doubts, then you may want to take some
time to thoroughly review your business plan and try to solve any areas of
concern before you begin investing too much time or money into your operation.
If you’re considering joining an affiliate program, look at it carefully to
determine what its drawbacks are, if any. Then, if you still have concerns, contact
the administrator or a sponsor of the program and open a dialogue so that you can
find out for yourself if these problems really exist, and if so, how they are solved.
Along with the plan itself, you should have several stages of goals that you
hope to reach and the timeline to accompany them. Too many people sit down
one day and decide to start a business with no direction to go. These people wind
up off the path very quickly, and all the time and funds they devoted to their
business goes down the drain.
Don’t bite off more than you can chew with your goals. Start small and
remember that goals are to be viewed as a “living list,” and can be altered at any
time depending on the success rate of your business.
You might want to set monetary goals – such as hoping to make $2,000
per month within the first three months. Remember that most new businesses
don’t even see a profit until after the first year, so don’t despair if yours is slow to
On the Internet, your growth rate will be much quicker because your
audience is global, not limited to your physical location. Another bonus with
online selling is that many products are informational, and don’t require the
standard upfront investment that other companies do.
When you find a business opportunity that piques your interest, you need
to make sure that there is a system in place that offers plenty of member support
and training to get your own enterprise underway.
For example, Empowerism is not only a site that houses one of the largest
learning environments on the ‘Net, but it’s also a community where members can
interact with one another and get answers on issues that are important to them.
Look for a company that doesn’t stop at just putting the facts and figures
out there. You want one that takes an active interest in your success, offers a
turnkey marketing system, and wants to make sure that your growth spurs more
growth within the industry, which is exactly what a company called Empowerism
has accomplished since 1998.
2. Time Management Control
If you’re working from home or doing this business as a second career
until it firmly gets on its feet, then you’ll have to set and meet your schedule in
order to carefully control your online enterprise.
You don’t want to fall at one end of the spectrum – investing too much or
too little time into your business. Instead, you want a healthy balance where
you’ve spent enough time working toward your goals and plenty of time to spend
enjoying family time or recreational life in general.
“All work and no play makes Jack a dull boy.” You’ve heard the saying.
It rings true for many whose lives are consumed by their business. Don’t let this
happen to you! If you fall into the trap of working yourself to death, your
business will suffer in the end because you’ll become too frustrated to think
clearly and make sound business decisions.
If your online business is your only job, then you can afford to spend 8-10
hours a day working toward its success. But if you’re working at home, those 8-
10 hours a day might be marred by constant interruptions and personal pauses that
so easily take precedence over your work life.
If you have a family at home, remind them that you’re going to be putting
in formal work hours and that even though you might be available to temporarily
stop and help them when they need it, they must respect your efforts to build your
Your time is critically important! You know the saying, “Time is Money”
and you will find that to be especially true online where you can spend hour after
hour on repetitive tasks that deliver marginal results. Don’t fall into the trap of
doing the same thing over and over again without results. Look for a true
“turnkey system” that finds, sorts, and sells to your prospects, while you’re
spending time doing things that contribute to the long haul, like building
relationships with your customers.
How many affiliate programs on the ‘Net have you found who promise a
turnkey investment? Just set it up and it runs itself. When it comes down to it,
not many make the grade – then you eventually end up unwilling to spend the
necessary time – and failure closes in.
Empowerism knows the difference between hype and truth, and makes
promises that are kept by providing actual step-by-step instructions and a turnkey
system that will help you make the most of your time.
3. Product Conception
Many people go through life wishing they could sell something and
become instant millionaires. It rarely works this way, but the possibility still tugs
at us and we’re always looking for the “magic solution” to our financial stresses.
In order to develop a good product line, you have to look at the
marketplace. What are consumers buying? What’s being heavily advertised?
You know it takes money to market your products, so the successful companies
will be advertising greatly because they can afford to.
Is there a need that’s not being met? Many success stories come out of
regular consumers who couldn’t find a particular product to solve their own
problems, so they invented one themselves to help others!
Many thriving online businesses do nothing but sell information on the
‘Net. Information is the hottest commodity, and almost anyone can do it with
very little upfront investment of money.
Think about your own personal experiences. What skills do you have that
cause people come to you for help? Are you a wiz at writing? Do you have a
knack for investing or real estate solutions?
You can write an eBook to sell on the ‘Net and rake in a lot of money –
just for sharing your knowledge with others! Why are eBooks so popular? For
several reasons, including the fact that they can be purchased and read in seconds
from the comfort of your own home.
No bookstores. No traffic. No-hassle returns on most sites. Plus, eBooks
usually come with a package deal, so customers get bonus materials just for
ordering. This can be an extra eBook, a teaser eBook (a shorter version of the
same book, highlighting a few excerpts), or a membership to a free Ezine.
If you aren’t confident in your writing skills, but have an idea you’d like
to see in print, consider hiring a professional to do it for you. Writing consultants
can research and write about topics quickly and gear them toward consumers for
about $20 per page.
Products that are already created can be sold in affiliate programs. The
advantages of marketing someone else’s products or services are many, including
time savings, low monetary investment (and risk), and less work. If that appeals
to you, at least as a stepping stone to “bigger and better,” then the perfect starting
place is Empowerism. It can’t be stressed enough: turnkey, turnkey, turnkey.
4. Site Structure
The structure of your website can mean the difference between a stalled
business and a flourishing one. If your website isn’t built for the consumer, then
the consumer will steer clear.
Have you ever ventured into a store and found it messy or crowded and
hard to maneuver? Did you ever go back to that place? Probably not. The same
thing goes for your online business.
Some websites are not built for the average customer. They use large
graphics that take hours for a 56K modem to download, or their links don’t work.
If you don’t know how to build a website yourself, then hire a professional who
knows how to do it for you.
Your site needs to be user-friendly so that customers keep coming back –
not only for their first purchase, but also for follow-up sales once they’ve
devoured your initial product.
Some basic tips for building a better website include using professional
colors and fonts. You don’t want a rainbow site with happy faces and flowery
lettering trying to sell your serious eBook on Investing for Seniors.
You also want to make sure you have a separate domain for your business.
You can register your very own dot com at GoDaddy.com for only $8.95 per year,
and the investment is well worth it for the professionalism it gives your business.
Once the designer drafts your site and your content is in place, ask a few
friends or family members to make a test run through it and tell you if they notice
any areas where the user would run into problems, like dead links or layout
Sometimes, something as simple as the browser the customer is using will
distort the website and make it appear as if an amateur has launched an online
business. Any reputable designer knows how to appeal to the masses, so you
shouldn’t run into any trouble if you check references and hire someone who’s
been in the business for at least 5 years.
If you’re not quite ready to hire a website designer, there are companies
that offer low-cost, ready-made templates that you can customize. In fact,
Empowerism will give you 35 templates and teach you what to do with them.
You will have a wide variety of options so that your enterprise is created with a
personal slant – designed however you choose. These types of tools reduce the
usual worries that plague other first time cyberpreneurs. Turnkey!
5. Constructive Content
Content can make a big difference if you fail to urge the audience to take
action on your site. You have to create words that provoke the reader to continue
reading until they are convinced to buy your product or sign up for something on
Some websites run on for pages, causing the reader to scroll forever.
Others use a mere paragraph or two to make their point and hope for the best
results. What length you require depends on the product you’re selling and how
much convincing needs to be done to make the sale.
Many websites are sheer sales propaganda, and it often works! Your sales
strategy should reflect the customer and how they approach buying on the
Internet. Many people like and expect to see testimonials sprinkled throughout
your home page, for instance.
Whenever you work on your content, make sure that you answer the 5
W’s: Who (who the product is for and who you are as well); What (what the
product is exactly, along with any other bonus materials included); When (when
the offer expires – an often crucial element in making the sale tonight as opposed
to never); Where (where they can reach you in case they have any questions or
need assistance); and Why (why they need your product above any others selling
on the ‘Net).
You might want to write your online sales content like a personal letter,
complete with an image of your signature at the bottom of the page. Don’t forget
your Postscripts (P.S.) – you can have up to five Postscripts where you sum up the
important facts and urge the client to purchase now or miss out on the deal
You content will play a key factor in your search engine placement, so you
will need to learn how to “write for the search engines” and incorporate that
whenever possible. If that’s something you’re not familiar with, Empowerism
offers a full training module on keyword and keyphrase integration for search
Content isn’t confined just to your website! Email marketing is a vital
aspect of Internet Marketing, and the content of your communications to your
prospects and customers must be professional, with the right blend of
relationship-building, soft-sell, and hard-sell copy. This is also something
Empowerism excels at, in fact you can pick up a complimentary Email Marketing
Course on their website, which addresses email content, among other critical
topics. The last thing you want to do is offend a prospect or appear amateurish in
6. Search Engine Support
Without aiming for a decent search engine ranking, you might have
difficulty in achieving the kind of sales results you’re after. In addition to
content, addressed in the previous section, there are several tools you can use to
help you increase your search engine placement.
While many engines have their own criteria for developing their unique
ranking system, most rely on a combination of keywords, relevancy, and even
link reciprocation. In order to move into the top ten, most coveted positions, you
have to know how to play their game.
First, sit down and brainstorm the keywords most used to describe your
product. Google has a keyword tool that helps you determine the most widely
used search terms for your business. You can find it at:
For example, if you enter “investing,” the tool will return the following
terms to you: Real estate investing, online investing, socially responsible
investing, value investing, stock market investing, stock investing, investing
online, gold investing, drip investing, & investing money – and these are only the
top 10 out of 50+ terms it returns.
How do you use these search terms? You use them both behind the scenes
and on center stage. Your web developer will want to include many of them in
your META tags, which allows search engine spiders to classify your site more
You’ll also want to use them in your keyword content when crafting the
home page of your website. When the spider crawls onto your site, it scans the
keywords to make sure the site is really relevant to that particular subject matter,
and not just a scam to get traffic in the door.
You will need to continue recreating your search engine strategy, since
many engines change their formula to keep everyone on their toes. Google and
others, for instance, now factor into the ranking formula the number of other sites
who have a link to your site. This is known as link reciprocation.
Don’t have a web developer? It’s easy (and much less expensive) to
learn all this, and more, from Empowerism. Not only will you learn about issues
such as link reciprocation, but you’ll see how to generate targeted traffic to your
site using search engines and free tools reserved especially for members. Or you
can use their turnkey system and never have to worry about anything related to
search engines again!
7. Advertising Issues
Advertising will be the lifeblood of your business, so this is where the
majority of your time, money, and effort will be spent. Your goal is to build a
database (list) of prospects and customers you can sell to time and time again.
In the ever-changing (and challenging) world of online advertising, there
are two primary categories: Free and Paid. The basic rule of thumb is that if you
have much more time than money, Free advertising may be your most logical
choice. However, if you have even just a little room in your budget for
advertising, Paid advertising, combined with effective free methods, will save you
bundles of time and is the most direct route to success.
The entire goal of your advertising efforts should be to drive targeted
traffic to your website, where visitors are encouraged to add their name and email
address to your database. Plain and simple. Database Marketing 101.
Free online advertising methods include (but are not limited to) posting to
free safelists, engaging in message board discussions and including your tagline
on each post, posting to free classified ad sites, using traffic generators
(surfing/clicking for credits), submitting your website to search engines, banner
exchanges, reciprocal linking with similar sites, submitting free ezine ads, writing
articles and including your byline at the end, and writing a press release about the
launch of your site or a new product and submitting to online news media.
These methods can be tedious and frustrating, but when you’re starting
off, with no extra funds, if you can choose two and stick with them religiously,
you will most likely generate enough profit to form a Paid advertising plan.
Empowerism can help you get started with any of these, as well as teach you how
to test and track your results, which is vitally important to your sanity!
Paid advertising methods are virtually endless. Some of the most popular
include renting opt-in lists, buying opt-in leads, placing ads in reputable ezines,
using pay-per-click search engines, buying banner ad space, and buying targeted
traffic. When using a system like the one Empowerism supplies, your opt-in
leads, delivery method, and content are automatically included, leaving you free
to try other advertising venues to complement these efforts.
Just because you have an online business, that doesn’t mean all of your
advertising has to be on the Internet. However, online advertising is usually less
costly than offline avenues. You don’t have to pay for pricey prime time
placement, but you do have to spend more time figuring out where your prospects
are so that your dollars are not wasted in your efforts.
8. Customer Service
Everyone knows that keeping a customer is ten times harder than getting
one initially. We can all recall numerous times when we’ve purchased something
and vowed never to return.
You don’t want to be labeled one of those businesses that doesn’t seem to
value its customers. Word on the Internet spreads rapidly. If you burn one
customer, he or she might post that experience on an online message board or
mention it in an email discussion list, and no one else will want to do business
with you, either.
What does customer service mean? Does it mean the customer is always
right? If you want it to! But more often than not, it means that you are willing to
listen to a customer’s complaints and work toward a mutual resolution.
Sometimes the only resolution that will work means a full money-back
guarantee. Yes, even if you know the consumer is only doing this to scam you
out of your money.
But other times, the customer is lodging a legitimate complaint, and this
can be very helpful to you when it comes to satisfying the needs of other
customers. Say a customer emails you with a request for a refund because many
of the links in your eBook were dead links (they no longer worked).
First of all, you need to thank this customer profusely because he’s just
done you a big favor. He’s saved you money. How? Because you can instantly
refund his money, fix the dead links, and avoid dozens of other returns.
Then you should happily refund the money for this sale and promise him
that you’ll be repairing the problem and ensuring it never happens again. As a
result, you might have salvaged his business for your release of the next edition of
your informational eBook.
No matter what the situation, always be courteous and friendly when
dealing with a customer – even those who are furious with you for no good reason
(that you can see). Remain calm and gently take care of the problem.
The biggest complaint online consumers have in working with customer
service departments is their slow reply. To combat this problem, make sure you
stay on top of customer contact so that you can resolve any issues before they
grow into larger ones.
By aligning yourself with a company with an unprecedented reputation for
integrity and fast, friendly service, you will garner the experience to serve your
clients with the respect they expect.
9. Recurrent Marketing Efforts
Don’t think that once you launch a single ad campaign, your efforts are
finished. Marketing your products is a never-ending task that has to be factored
into the continued growth of your business. Even after you’ve made the sale, the
show must go on – your goal is to keep these customers for life, if not longer!
Whenever you create a product to sell on the Internet, you must have a
way to capture and store the contact information of your customer – preferably
through email – and let them know they will hear from you from time to time. So
long as you provide a way for them to opt out of receiving your emails, this is
When someone becomes your customer, the next time he hears from you
will be right after his first purchase – thanking him for becoming a valued
customer. From that point on, you can occasionally contact him to alert him to
other special offers, upgrades, or complementary products that are available to
him at a special discount because he’s an existing customer.
Your new best friends will be an auto-responder and your mailing list
software. Auto-responders usually come with a mass mailing function, which is
very convenient. With auto-responders, the “after-the-sale” marketing is done for
you automatically – contacting the customer periodically with various “drive ‘em
back” messages. You can either write these messages or hire a professional.
Your mailing list software (or the mass mail feature of your auto-
responder) allows you to contact your customers “on the fly” with up-to-the-
minute information that would not typically be loaded into an auto-responder.
This can be in the form of special reports or a newsletter you send out regularly.
Keep your eye on the media – newspapers, television, even radio – and
send your customers a message whenever you find information that could benefit
their lives in some way, relevant to their relationship with you. These reports can
be drafted in a matter of hours, and can be anywhere from one to five pages long.
For example, if you sell an eBook on lowering telecommunications costs,
and you see a story about it on the 5 o’clock news, whip up a short report and
send it to your customers. They will appreciate knowing you’re on top of the
situation and looking out for their best interests. At the same time, you’ll be
positioning yourself as an expert in your field.
One clever concept Empowerism provides its members is the ability to
plug your name and URL into existing material that you can give away to future
prospects and customers. The data is already there – you just substitute your
contact information, and you’ve instantly produced a quality product.
10. Necessity of Reinvention
From time to time, once your business becomes an established entity,
you’ll want to reinvent your methods or your products. If your approach in
selling begins to weaken, and you notice a decline in sales, try something new
before you change your entire product line.
It may be that your audience is now gathering somewhere else online and
you have to find them so that you can begin your new marketing campaign. It
could be that your marketing efforts themselves need a boost or a facelift!
If so, you can find a professional to help you create an ad campaign –
banners, killer content, auto-responders, and more. What if all of those efforts
still don’t reap any rewards? Then it’s time to reassess your products.
Is what you’re trying to sell outdated? Has technology taken over and
demanded a newer approach to solving a problem than what you’re touting as the
“next big thing?” Is your product or service overpriced when compared to the
competition? Stay abreast of current events in your industry and begin
developing a strong affinity to continuing education.
Are you simply tired of selling eBooks based on real estate options and
want to tackle a fresh subject matter? You can do it, but that doesn’t mean you
have to throw away your current enterprise. In fact, if you’ve built a formidable
reputation on the ‘Net as an honest businessperson who provides excellent
information to his or her customers, that will aid you in any endeavors you pursue
Finding your groove in the online community will eventually come
naturally as your products and selling mechanisms begin to harmonize with your
customers’ needs. To keep your business fluid (changing with the times) and
growing, your challenge is to stay organized, focused, and in tune with hot topics
emerging on the Internet.
Keep in tune? How? The best way is by having conversations with
people who are doing the same thing you are! Network with fellow
entrepreneurs, customers, service providers, gurus – ask questions, solicit
opinions, be a sounding board, don’t stop learning. You never know what
contacts you might make or information you’ll learn that could be the key to
taking your business to the next level. Even the shyest among us can send an
email to another business owner to strike up a conversation! No phone required!
at 8:29 AM